As Americans slowly return to travel, guest expectations surrounding the experience have changed significantly. From the time they begin their first internet search to the time they leave your property, they desire a clean, safe environment filled with personalized touches and minimal inconveniences. To deliver on these expectations, however, may require that hotels rethink the way they have “always done” specific processes. It might also require an investment in new technologies. Here, we’ll look at what exactly guests want and how some hoteliers have been able to meet those guest expectations — from booking to checkout.