nathan's famous hot dogs adds ghost kitchens
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07/28/2021

Nathan's Famous Adds 223 Ghost Kitchens

Iconic New York brand’s total number of locations top 400.
Anna Wolfe
Senior Editor - Restaurants
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Nathan’s Famous, Inc., the American tradition serving New York favorites for more than 100 years, doubled the number of ghost kitchens worldwide since June 2020. The brand opened its 223th ghost kitchen, bringing the brand’s presence to over 18 countries across the globe. This rapid growth of ghost kitchens comes from the development of a new brand, Wings of New York, as well the revival of the Arthur Treacher’s brand.

Some of the ghost kitchens in the US and Canada are located inside of Walmart stores and feature in-store seating.
 

A Growing Market

Ghost kitchens are projected to reach a $1 trillion global market by 2030, according to Euromonitor research, making them an attractive concept for operators now and in the future.  Dickey's, Fazoli's, Wingstop, Coolgreens and even universities are just a few of the operators partnering with ghost kitchens. Last year, Red Lobster is opened its first ghost kitchen, located in South Loop Chicago. Universities are testing ghost kitchens. 

[Ghost Kitchen Forecast: Steaming HOT!]

“We are proud to announce that we have doubled our ghost kitchens across the globe,” states James Walker, Senior Vice President, Restaurants. “We could not have done this without collaboration with outside brands who have helped to bring the Flavor of New York to more guests through Nathan’s Famous, Wings of New York and Arthur Treacher’s. ... "Our goal with these ghost kitchens is not just to grow our brand around the world, but also help other restaurants by providing them additional business during these turbulent times for the industry.”

Nathan’s Famous began incorporating ghost kitchens in the business model in 2019 working with Franklin Junction. The following year, the brand teamed with REEF Kitchens, which brought the brand to new markets in the Midwest, as well as Kitopi, to help the brand’s growth in the UAE.

In 2020, Nathan’s Famous introduced its new brand Wings of New York, which is a delivery only concept offering New York style wings as well as Harlem-style chicken and waffles. Earlier this year, Nathan’s Famous also reintroduced Arthur Treacher’s, a brand that’s been in the Nathan’s brand’s portfolio for years, which features hand-dipped fish, chicken and shrimp.