Marriott Uses Software to Take F&B to Higher Level of Guest Engagement

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Marriott Uses Software to Take F&B to Higher Level of Guest Engagement

05/29/2013
In a ceremony that took place at Renaissance Bangkok Ratchaprasong hotel in Bangkok, Marriott International’s Regional VP Information Resources, Asia Pacific (Martin Bookallil) signed a formal agreement with global hospitality software developer iRiS Software Systems, attended by Mr Jason Jefferys, CEO of iRiS, who flew in from London to attend. Also in attendance was Mr Bruce Hoffmeister, Global CIO of Marriott International based in Washington DC.
 
The agreement formalizes Marriott’s acceptance of the iRiS F&B application that has been taking the hotel restaurant world by storm across the globe. In keeping with the modern world’s trends, iRiS’ software allows restaurants to take a fresh approach to their menu presentation by turning them digital and presenting them on tablets (iOS and Android) for their diners. This enables restaurants to present their wine cellar and bar on a modern, clear, enticing and informative platform. The restaurant’s clientele can then view as much or as little information as they require.
 
Features such as iRiS’ “Shortlist” function and “Sommelier Specials” are enabling guest engagement to be taken to a new level. Diners who are unsure can have an informed conversation with the Sommelier or waiter, where perhaps they may have been previously concerned to do so.
 
The design, look and feel is bespoke for Marriott International and tailored for each property; diners view stunning images, and are offered three separate categories: Sommelier, Bar and Menu.
 
The development and design of the F&B and Room Valet product is currently in progress and will see the tablet option deployed with the opening of the new China Ritz-Carlton hotels.