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Lodging Interactive Launches Online Group Marketing Tool

Lodging Interactive, an interactive marketing agency servicing the hospitality industry, today announces the roll out of its innovative group marketing service, Group 360. Group 360 is a dedicated online marketing service designed to drive group and event business to hotels and resorts.

Lodging Interactive's Group 360 service provides a dedicated group and social event micro website which includes stunning flash presentations and visuals along with interactive floor plans and capacity charts. In addition, Group 360 provides proactive monthly mailers to thousands of established meeting planners and captures real-time online Requests for Proposals (RFPs) which are also databased and rolled up into a monthly management report. Finally, Group 360 provides an online comment card which is sent post event to provide important service level satisfaction feedback to the hotel.

Each Group 360 client receives the following:
  • Dedicated domain name for the hotel's Group 360 micro website
  • Creation of a Search Engine Optimized micro website, with flash animation, floor plans & capacity charts
  • Complete hosting services & 24/7 monitoring of the micro website
  • Turn-key creative development for email marketing campaigns
  • Monthly email campaign to over 12,000 opt in meeting planners
  • Online RFP leads delivered in real-time to the hotel and includes monthly management reporting
  • Link2Brand service to create personalized group web URLs for group & event customers
  • Post-event online comment card with back end database management system
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