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Live from HITEC: TravelCLICK's Newest Product Release to Help Hotels Harness the Power of Social Networks

To help hotels reap the benefits of Facebook and other popular sites, such as YouTube, Twitter, MySpace, and Bebo, TravelCLICK has developed a new, personalized strategy and service offering—Social Marketing Optimization (SMO). The service is designed to open the door to online communities, engage consumers in interactive conversations, and drive traffic from numerous marketing channels.

With predictions that social networking will be the second-most popular online activity by 2012, hoteliers have no choice but to understand the channel quickly. TravelCLICK's SMO service will help hotels get ahead of the social networking curve, by taking the mystery out of social networking by providing a personalized strategy that targets the most appropriate sites—based on the hotel's target guest demographics. Its award-winning digital marketing team works with each hotel to build the right social network presence, leveraging user-generated content across all media, from blogs and guest review sites to video and picture-sharing sites, to deliver relevant, compelling content. The goal is to engage users in a dialogue that builds brand awareness and community, increases web traffic and search rankings, and ultimately delivers new guest connections.

The SMO service, which is part of a comprehensive hotel Internet marketing suite, is being introduced to the U.S. at the Hospitality Industry Technology Exposition and Conference (HITEC) on June 22—25 in Anaheim, CA, in booth #546.

To further hotelier education, TravelCLICK is offering HITEC attendees a Viewpoint on social networking. Part of its new educational series, Knowledge Is Power, Viewpoints are authored by TravelCLICK subject matter experts and address commonly asked questions in the industry. Attendees can get a copy of "Viewpoint: Should my hotel have a Facebook page?" at booth #546.
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