Just Salad Launches Meal Kit
Fast casual brand Just Salad has launched Housemade, the no-commitment meal kit and grocery service available within delivery range of all of Just Salad’s locations in New York, New Jersey, Philadelphia, Chicago and South Florida.
Housemade offers a variety of zero-prep, one-pan meal kits in zero-plastic packaging, grocery staples, and prepared foods from the existing Just Salad menu.
With dining rooms closed or at reduced capacity, restaurants have pivoted to off prem, and some have added meal kits and groceries to the menu.
- Participating Denny's are offering Make-at-Home Meal Kits that include all the ingredients for a family meal.
- Last May, Chick-fil-A introduced Chicken Parmesan Meal Kits with pre-measured and ready-to-heat ingredients at participating restaurants nationwide.
- Nathan’s Famous began offering three meal kit options through Goldbelly, including its iconic hot dogs and fries.
- To help their guests in their communities get the staples they need, restaurants across the country added groceries to their online menus, including Just Salad launched Just Groceries. Other brands rolling out grocerant concepts include Panera Bread, Dickey's Barbecue, Beef 'O' Brady's and select Subway restaurants.
Next Gen Meal Kits
Entering a highly competitive space, Housemade is reinventing what a meal kit can and should be, with a number of unique features:
- Zero-plastic meal kit packaging that is curbside-recyclable or compostable
- 60-minute delivery with no scheduling required
- Available in single servings
- Zero prep (that means no chopping onions) and ready in 15 minutes or less
“We’re launching the next generation of meal kits,” said Nick Kenner, CEO and Founder at Just Salad. “With 14 micro-fulfillment centers across five major markets, we can offer unparalleled flexibility with 60-minute deliveries and no commitments. We’ve been able to go above and beyond to provide the most sustainable meal kit packaging out there. This is going to be a game changer for the meal kit industry.”
Housemade’s menu features seven one-pan recipes, such as a Buffalo Chicken Bowl and Taco Tuesday Bowl. The variety includes two kits that are completely vegan and one that features plant-based Beyond Beef. The new offerings evolved from Just Grocery, a service launched by Just Salad in April that provided salad meal kits, groceries, and pantry staples. Housemade will also carry an assortment of everyday groceries and greens–from avocados ripe for guacamole to restaurant quality produce to Just Salad's signature dressings.
In contrast to mail order meal kit brands, Housemade uses 91% less packaging by weight. Containers are curbside-recyclable or compostable, recipe cards contain explicit disposal instructions, and the product labels are water soluble. That means no cardboard clutter, no dry ice, and nothing that needs to go to landfill.
Convenience and simplicity is key when it comes to Housemade, which has no order minimum or subscription requirements. Customers can order single or multiple serving meal options and have it scheduled for same-day delivery.
Kenner continued: “2020 swiftly and substantially changed the way we all shop and dine. Housemade alleviates a lot of the headaches when it comes to planning meals and ordering grocery staples. The service reflects our mission to make everyday health and sustainability possible.”
Housemade is available at www.gethousemade.com with meal kits priced between $10.49 - $11.49 per serving and restaurant quality groceries at competitive prices. Housemade meal kits are also available on Grubhub and UberEats.