In 2022, Just Salad will expand its Reusable Bowl Program to digital orders and offer participating customers loyalty rewards in its mobile app, further encouraging sustainable eating on the go.
Just Salad is positioning itself as the fast-casual restaurant industry’s leading proponent of zero-waste practices. In 2022, Just Salad will expand its award-winning Reusable Bowl Program to digital orders and offer participating customers loyalty rewards in its mobile app, further encouraging sustainable eating on the go.
Sustainability Matters Again
Sustainability took a backseat during the height of the pandemic. According to HT’s 2020 Customer Engagement Technology Survey, few were focused on recycling and environmental sustainability in 2020, but operators cannot and should not forget the importance of the environment to their guests and to the overall future of the hospitality industry. Other restaurants are touting their Earth-friendly commitments. KFC has gone all in on sustainable packaging. Taco Bell is partnering with TerraCycle to tackle recycle its sauce packets. In April, Chipotle announced a 51% waste diversion rate through recycling, composting, and waste-to-energy programs.
In other news, Just Salad, has completed a capital raise, with participation by the circular economy-focused investment firm Closed Loop Partners, as well as returning investor Panda Restaurant Group, the parent company of Panda Express.
Just Salad will use the capital to expand its geographic footprint and implement new environmental sustainability and technology initiatives. Currently the brand has 47 locations in New York, New Jersey, Illinois, Pennsylvania, North Carolina, Florida, and Dubai, and plans to double its footprint over the next two years.
Just Salad is the first restaurant investment for Closed Loop Partners, a New York-based investment firm. Their investments align capitalism with positive social and environmental impact, driving toward zero-waste “closed loop” systems that benefit people, the planet and business.
Nick Kenner, Founder and CEO of Just Salad, said, “... Just Salad is on its way to becoming a larger part of the national landscape and that means unrivaled, craveable food and more sustainable eating for America in general. The tailwinds are strong, and it's about executing at a high level while still focusing on each and every customer.”