Hotels See Uptick in Bookings by Using Online Local Event Marketing
Hotel sales teams are capturing some of the hardest-to-reach—and most profitable—guests thanks to new online marketing strategies and tools. Attracting the attention of travelers who are arriving to attend local events or visit area businesses and attractions has been a major hotel internet marketing challenge.
Coakley & Williams has recently refined its online sales approach with an effective solution that enables hotels to create targeted landing pages that promote their properties to those attending or visiting events, businesses or attractions within their local markets. These landing pages then direct that web traffic to the properties’ websites and booking engines.
Coakley & Williams manages 25 properties that include Choice, Wyndham, IHG, and Hilton brands as well as independent hotels.
Coakley & Williams use a SystemsPro online marketing solution called hotel WebSpace to create landing pages targeting regional events, attractions, and corporate meetings. When a page is built correctly, it comes up on the first page of Google. It is easy for property sales people to create the pages, and travelers often find the property website and hotel WebSpace landing page together. To get properties off to a fast start, Coakley & Williams trains new directors of sales on hotel SalesPro, then on hotel WebSpace.