Hotels Can Book More Government Business with Innovative Link2Brand Service

Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry announced the roll out of its innovative marketing tool for franchised and branded hotels, Link2Brand. Link2Brand provides hotels with a simple way to convert long and hard to remember brand system website URL links into short, customized, property specific website URL links.

In addition to promoting hotel specials and packages, Link2Brand can be used to effectively market federal government Per Diem and Preferred Hotel rates to federal government employees. A live example of a short, relevant government rate link, which redirects to the hotel's page on the brand site and passes through the government rate SRP code is as follows:

Link2brand compliments a hotel's branded reservations system and makes it possible to print, email and share (Facebook, Twitter etc.) smaller URL links while creating a direct way to promote the hotel itself via a personalized link. Unlike free URL shorteners that appear as numbers and present spam issues, Link2Brand provides short relevant personalized URLs that are customized for each hotel sales application.

Additional Link2Brand features include the ability to create multiple users within one account, enabling an entire sales team to share one Link2Brand account and functionality to automatically expire links based on date parameters. Each hotel manages its personalized links via an Internet browser and online Link2Brand dashboard.

Hoteliers can open a free Link2Brand 10-day trial account and immediately begin creating an unlimited amount of links, which take less than 30 seconds to create.
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