Hotel Drives Repeat Biz with Booking Engine

The Margaritaville Beach Hotel uses Maestro PMS and ResWave Booking Engine to drive direct web bookings. The secret to success in the destination travel world is going ‘social.’ If you combine a popular Facebook presence with one-click direct room booking, you are golden. No one has a more entertaining and effective online presence – with 25,000+ Facebook ‘likes’ – than the Jimmy Buffet-branded Margaritaville Beach Hotel on the white-sand shores of Pensacola Beach, Florida. 

 

Margaritaville Beach’s online presence has grown steadily since its 2010 opening. The property’s website and Facebook pages showcase its laid-back tropical resort atmosphere and offer promotions that include rooms, entertainment, and family activities that supplement its reputation for spirited nightlife. Margaritaville Beach Hotel uses the Maestro Property Management System (PMS) and ResWave online booking engine to enable guests to check availability and reserve rooms directly from the property’s social media webpages and hotel website.

 

Recent social media promotions that gave guests the opportunity to support humanitarian causes included Margaritaville’s “Bras Across the Bridge” Pink Party to promote breast cancer awareness. The property also hosted a “Sand 5K and SUP” race to benefit the Humane Society of Pensacola and the Wildlife Sanctuary of Northwest Florida.  

 

Room availability on the hotel’s website and social media pages is always accurate because Margaritaville’s Maestro PMS is fully integrated with its ResWave booking engine. Maestro is also networked with the property’s outlets so all guest activities and charge postings are accurate and stored in Maestro’s database enabling the property to deliver service that exceeds expectations.   

 

Margaritaville Beach Hotel ties its highly-effective online promotion strategy to continuous personalized follow up with guests so the property understands what is important to its customers.