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Hilton Worldwide Creates Partnership Opportunities for Restaurateurs

Hilton Worldwide has announced plans to have 500 new restaurants globally in three years. In support of this goal, and after the successful launch of Hilton Worldwide's internal website, an external version of the site is now available under the same domain name, to help partner with approved restaurateurs in bringing their concepts into Hilton hotels.
Since its launch internally, the website has secured nearly 900 registered hotel owners, interested in identifying new hotel restaurant concepts, resulting in more than 700 visits from 44 countries. Additionally, it has generated such successes as the pairing of the Washington Hilton with one of the first East Coast introductions of Coffee Bean & Tea Leaf and the development of Hilton McLean's award-winning original food and beverage concept, HÄrth.
Restaurateurs who visit the site will be asked to input concept details -- menu offerings, design elements and price points -- to be considered for inclusion in the website. Upon acceptance, the concept will be loaded for hotel owners' review and potential hotel match opportunities. The goal is to provide hotels with concepts that are unique to their regions and offer menu options that will appeal to their repeat customer base.

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