HEDNA: Mobile Technologies Are Key to Expanding Electronic Distribution

Despite the economic challenges, profitable opportunities exist for the travel industry. Attendees at HEDNA's (Hotel Electronic Distribution Network Association) Spring Conference learned that to capture those opportunities, the travel industry needs to embrace mobile technology, understand consumers' expectations and needs, and provide the kinds of experiences demanded today by travelers. HEDNA's meeting was held 28-30 April at the Novotel Budapest Congress & World Trade Center in Budapest, Hungary.

There are four major trends in travel experiences right now - recession-chic, mobile, meaningful, and transparent, according to Daniel Levine, executive director of The Avant-Guide Institute. "Look for hotels, tours and destinations that speak to these sensibilities," he says.
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