Foursquare Spills Over into Digital Signage

ScreenScape, a community-based digital signage network, announces the availability of its Foursquare widget, a Foursquare application for digital signage networks. The widget empowers businesses who use both ScreenScape and Foursquare to recognize and reward Foursquare users in real-time by showing custom Foursquare content on digital displays inside their venue. ScreenScape Members can start using the new widget today by logging into their account, as normal, and browsing to "add content."

ScreenScape's Foursquare widget gives businesses the tools to harness Foursquare for highly targeted in-venue marketing, or "hyper-local marketing," that speaks directly to the customer and influences purchasing decisions in real-time. By acknowledging and rewarding Foursquare user check-ins, venues can deepen customer loyalty and encourage them to continue to visit their venue and check-in, as well as recommend their own network of friends to do the same.

ScreenScape is built on open Internet technology and delivered as a software-as-a-service (SaaS). Businesses with multiple venues use ScreenScape to easily manage and push content out across screens in each venue. ScreenScape's Foursquare widget helps businesses more effectively manage their Foursquare campaigns across venues and ensure that staff members in each location are aware of current promotions. For instance, each venue can be equipped to deliver location-specific content such as welcoming the Mayor, while all company screens can display the same Foursquare promotion.

Within their online account interface, ScreenScape Members can use the Foursquare widget to quickly and easily customize and publish a range of Foursquare slides on digital displays inside their venue. Currently, venue managers can program their displays to welcome the Mayor with their name and photo when they check-in, promote specials for Foursquare users, broadcast the number of Foursquare users in their venue and promote the venue's usage of Foursquare. The widget is synched with Foursquare's location-based technology so that the Mayor can be welcomed as soon as he or she checks into the venue.