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Location Based Services

A collection of news, articles and other featured content about Location Based Services.

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Location Intelligence and Geofencing: How Casinos Can Win

Location intelligence is an underutilized asset for casinos and resorts looking to gain customer insights and make smart business and marketing decisions.

Technology has become critical to attracting and retaining hotel guests, and today that means investing in a wide range of solutions that create immediate and personal engagement. With rising expectations, surprise and delight has been replaced by expected and assumed. In this mega-trends special report, HT pulls together data from its 2016 Lodging Technology Study, combined with insight from industry thought leaders and hoteliers, to find out more about what’s shaping technology spending today. From mobile key to location-based data, these are the top technology goals and capital investment priorities in 2016.

Hotel workers are more likely to suffer injuries than coal miners, roofers, and chemical manufacturers.

Geolocation-based tech is helping transform the way hoteliers manage their operations.

New location platform allows guests to place an order via mobile device, move around the casino floor, and have their order delivered directly to them wherever they are.

Augmented reality and beacons are two ways hotels can show tech-hungry Millennials they are ahead of the curve.

New platform enables real-time vertical, indoor location for a diverse range of industries including public safety, hospitality, retail and healthcare.

Experts offer advice on how best to leverage this fast advancing tool.

Leveraging iBeacon technology and 3-D mapping, the hotel's interactive wayfinding mobile app provides guests with turn-by-turn, point-by-point navigation and directions in the palms of their hands.

Leveraging iBeacon technology and 3-D mapping, the hotel's interactive wayfinding mobile app provides guests with turn-by-turn, point-by-point navigation and directions in the palms of their hands.

If you want to define the future of hospitality, you have to constantly find ways to stay ahead of trends and anticipate consumer needs. Matthew Carroll, vice president of global brand management at Marriott Hotels, discusses the company's "Live Beta" hotel concept where guests can test the newest service concepts first-hand and give feedback in real-time.
 

Facebook and Twitter may be the social networking tools of choice today, but there's a new category of tools poised to make an impact on hospitality: geo-social networking. Find out which tools are driving this trend and how they can help you to win customer loyalty.

Using beacons and geo-fences, hospitality operators gain greater access to customers, increasing business and loyalty. The latest in location-based tech also allows operators to capture information about a customer to offer more personalized service.

Starting from a single location in 1956, Jersey Mike's Franchise Systems now boasts 1,300+ locations nationwide and has been named a top fast-growing chain by several industry sources. The fast casual sandwich chain fosters growth with a blend of proprietary technology, well-defined vendor expectations, and forward-thinking strategies. CIO Scott Scherer says that staying nimble by bringing the majority of systems in-house has positioned Jersey Mike's for its growth, and helps drive success for franchisees.

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