The Dog Haus team and Dallas-Fort Worth, Texas, franchisee Kirk Hermansen have put the brand’s experience on wheels.
Dog Haus’ food truck began cruisin’ around Dallas-Fort Worth Sept. 20. The 23-foot food truck features a full kitchen that’ll enable Dog Haus to serve its menu all over the metropolitan area. When the new food truck rolls up, it’ll bring the full Dog Haus experience.
Other brands are leaning into the food truck model to complement its brick-and-mortar stores including Kona Poke (in the form a mobile food trailer), and Crave Hot Dogs and BBQ.
The appeal speaks for itself. “Due to the pandemic, we were trying to think of alternative ways for guests to enjoy Dog Haus without having to dine in the restaurant,” Hermansen said. “That’s when we thought of the food truck. It’s the perfect way to bring our food to our guests, wherever they feel comfortable. It is also a great way to expand our business, build brand awareness and increase community outreach. Everyone knows Dog Haus always brings the party, but this allows us to be even better equipped to attend and cater special events. One of the many awesome things about Dog Haus is the fact that we can customize our food offerings in order to create unique menus for any occasion.”
Dog Haus fans can easily track the truck by following it on Twitter @DHFoodTruck_DFW. Dog Haus’ locations in Arlington and Richardson feature full bars with 24 beers on tap. For up-to-date location and brand information, visit dfw.doghaus.com or follow Dog Haus on Facebook, and Instagram, @DogHaus_DFW.