Dorothy Creamer
Dorothy Creamer, Editor-in-Chief of Hospitality Technology is a content strategist and publishing professional with 15+ years’ experience in both B2B and B2C communications. As the editorial lead of HT she drives the content strategy for the entire HT brand from print to web and in-person networking/educational events. Creamer also leads the analysis and writing of HT’s three benchmark industry research reports (Lodging Technology Study, Restaurant Technology Study and Customer Engagement Technology Study). In addition, she develops content and leads speaker recruitment efforts for HT’s three annual industry events (HT-NEXT, MURTEC, and the MURTEC Executive Summit).
Blog posts by this author
June 2019
Jun
12
Consumers feel a greater sense of loyalty to a brand when they’ve played a key role in the creation of their experience.
May 2019
May
16
With so much data available and a willingness of customers to share personal insights in exchange for personalized service, brands that don’t make sure to optimize customer data will flounder.
