ClickSquared Unveils Next-Generation SaaS Marketing Platform
ClickSquared, a provider of email and cross-channel marketing solutions, recently unveiled its third generation SaaS (Software as a Service) marketing platform, Click 3G. Click 3G couples robust marketing automation with delivery and execution across email, print, web, survey, SMS and social channels. Click 3G also supports real-time integration to web analytics and manned service channels, delivering unprecedented cross-channel marketing capabilities.
ClickSquared has deep experience in direct mail production, email marketing and delivery, data analytics and campaign management — the result of a series of strategic acquisitions and mergers since its founding in 1999. Click 3G consolidates and integrates the best-of-breed features and functionality from its previously channel-specific platforms and gives marketers a tightly integrated, easily orchestrated, analytics-driven cross-channel marketing and delivery capability.
Re-engineered from the ground up to support the self-service and full service cross-channel marketer equally, Click 3G:
- Allows for the easy consolidation of customer data into a single marketing data mart
- Provides robust campaign management capabilities to define target segments, audience levels, and channel treatments
- Manages and orchestrates multi-wave campaigns
- Consolidates cross-channel response tracking
Maps highly personalized and dynamic content across the print, social, SMS and email channels, allowing the marketer to easily create, manage and track multiple content permutations within a single campaign.
Click 3G has been in production use since late 2008 and today more than 60% of ClickSquared's business has migrated to the new platform.
ClickSquared was recognized as a •Strong Performer' in The Forrester Wave: Email Marketing Service Providers Q4 2009 (December 2009) — scoring top marks for Click 3G's systems integration capabilities, transactional messaging, enhanced functionality and its analytics services.
Leveraging Click 3G, Highgate Hotels, a privately held hotel management company, launched a guest life-cycle marketing program for its independent luxury properties. This cross-channel program utilizes several data feeds which include information on each guest's preferences, booking behavior, and prior stay activity. Triggered communications programs welcome the guest to the hotel, offer tailored services such as on-site dining, respond to cancellations, and stimulate bookings after a decrease in stay activity. The programs have performed exceedingly well with ROIs ranging from 10:1 to 20:1 depending on the property and time of year.
"We are extremely pleased with results we've seen to date using ClickSquared's 3G platform," says Kerry Mack, vice president of revenue management at Highgate Hotels. "Not only have we been able to positively impact RevPAR (revenue per available room), but we've also seen a significant increase in efficiency because of the automation available in Click 3G."