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Chipotle Takes to TikTok Resumes to Recruit for Workforce

Fast casual brand will also host its second Coast to Coast Career Day on July 15 in an effort to hire 15,000 employees.
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Chipotle Mexican Grill is leveraging TikTok Resumes to recruit "purpose-driven Gen-Z applicants" and grow its workforce. Moreover, the company will host its second Coast To Coast Career Day on July 15 with the goal of hiring an additional 15,000 employees to meet current demand and accommodate future growth.

On May 13, the brand launched a virtual career fair on Discord, the popular community platform.

Help Wanted Everywhere

Chipotle is among the hospitality brands trying to reel in employees. Papa John’s International Inc. announced new hiring, referral and appreciation bonuses for its 14,000 front-line team members in the company’s corporate restaurants and supply chain. Taco Bell launched a hiring spree to hire 5,000 employees in one day. These moves come as most restaurant operators say that their current staffing levels are below normal. Some believe low wages are driving away restaurant staffOthers blame the extension in unemployment benefits. According to a recent report from JobList, hospitality workers are transitioning out of the industry in search of a different work setting (52%), higher pay (45%), better benefits (29%), and more schedule flexibility (19%).

To help hospitality brands get a leg up on their recruitment efforts, HT is hosting a special networking workshop: Technology to Rebuild & Retain Your Workforce (July 28th at 2pm ET).   

Resumes Go Social

Due to the competitive labor market, Chipotle is continuing to experiment with new methods of meeting its potential applicants where they are. Through TikTok Resumes, Chipotle’s prospective applicants can showcase their authenticity and true passions in unique ways outside of a traditional resume or sit-down interview.

For Chipotle job listings, examples of standout TikTok video resumes, links to TikTok profiles who create career- or job-related content, and the functionality to apply and submit videos for posted jobs, fans can access TikTok Resumes via the TikTok app or on Candidates must use #TikTokResumes in their caption when publishing their video resume. Chipotle’s TikTok Resume program will be accepting submissions through July 31.

“Given the current hiring climate and our strong growth trajectory, it’s essential to find new platforms to directly engage in meaningful career conversations with Gen-Z,” said Marissa Andrada, Chief Diversity, Inclusion and People Officer. “TikTok has been ingrained into Chipotle’s DNA for some time and now we’re evolving our presence to help bring in top talent to our restaurants.”

In June, Chipotle increased wages resulting in a $15 average hourly wage and starting wages ranging from $11 to $18 per hour. In addition to best-in-class benefits and a competitive hourly rate, Chipotle’s crew members can advance to a Restaurateur, the highest General Manager position, in as little as three and a half years, with average total compensation of $100,000. Since the start of 2021, Chipotle has hired more than 82,000 crew members and had more than 4,200 promotions among its restaurant staff.

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