Chipotle Reveals Latest Technology Pilots

The fast-casual brand is testing a kitchen management system that leverages AI and machine learning, and advanced location-based technology in its mobile app. Plus, Chipotle begins an in-restaurant test of its robotic assistant Chippy.
Anna Wolfe
Senior Editor, Restaurants
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Chipotle Mexican Grill  is piloting advanced technologies to enhance its employee and guest experience by streamlining operations and reducing friction. The company recently began piloting two new technologies in its restaurants to deliver precise forecasting, optimal quality, and increased convenience for digital guests.

Chipotle drive thru guy
Chipotle is testing Radius Network's Flybuy technology in 73 of its drive-thrus in Ohio.

At MURTEC Executive Summit: Chipotle's VP of Digital Strategy & Product

Restaurant executives attending MURTEC Executive Summit will get the inside scoop on the trailblazing tech at Chipotle Mexican Grill. 

On Wednesday, November 3, Nicole West, Vice President of Digital Strategy & Product at Chipotle, will take to the stage.

Restaurant executives,   register now to reserve your spot at the conference.

Kitchen Management System

In select Southern California restaurants, Chipotle is piloting a cook to needs kitchen management system that provides demand-based cooking and ingredient preparation forecasts to optimize throughput and freshness while minimizing food waste. Leveraging AI and machine learning, the system monitors ingredient levels in real time and notifies the crew how much to prep, cook and when to start cooking, while automatically populating real-time production planning for each restaurant.

“The new kitchen management system has alleviated manual tasks for our crew and given restaurant managers the tools they need to make informed in the moment decisions, ultimately enabling them to focus on an exceptional culinary and an outstanding guest experience,” said Curt Garner, Chief Technology Officer.

Chipotle’s new kitchen management system, powered by PreciTaste, is currently being tested at eight restaurants in Orange County, Calif.  Early results indicate the pilot is effectively streamlining kitchen operations for crew members while always ensuring a full line of fresh ingredients for guests.

Contextual Restaurant Experience

The company is simultaneously piloting advanced location-based technology to enhance its app functionality and provide a seamless, convenient experience for guests. For guests who opt-in, the program can engage with Chipotle App users upon arrival and utilizes real time data to enhance their experience with order readiness messaging, wrong pick-up location detection, reminders to scan the Chipotle Rewards QR code at checkout, and more.

“Empowering our restaurants with advanced technologies is critical for operational excellence and better positions our teams for our ambitious growth plans,” said Scott Boatright, Chief Restaurant Officer.

Chipotle’s contextual restaurant program, utilizing Radius Networks’ technology platform, Flybuy, is currently being tested at 73 restaurants in Cleveland, Ohio. Early results indicate positive performance with improved in-store rewards engagement, order alert notifications, and efficiencies with earlier assignments for marketplace delivery drivers.

Chippy miso robotics
Chipotle teamed up with Miso Robotics to create Chippy.

AI Kitchen Assistant

Chipotle’s autonomous kitchen assistant introduced earlier this year to drive efficiencies through collaborative robotics has moved to its next stage of operational testing. Leveraging artificial intelligence, Chippy is trained to replicate Chipotle’s exact tortilla chip recipe.

Chippy was relocated from the Chipotle Cultivate Center to official installation in-restaurant. Chippy will start cooking chips for guests next month in a Fountain Valley, Calif., location while the brand leverages its stage-gate process to listen, test and learn from crew and guest feedback before deciding on a national implementation strategy.