Chipotle Mexican Grill is piloting advanced technologies to enhance its employee and guest experience by streamlining operations and reducing friction. The company recently began piloting two new technologies in its restaurants to deliver precise forecasting, optimal quality, and increased convenience for digital guests.
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Kitchen Management System
In select Southern California restaurants, Chipotle is piloting a cook to needs kitchen management system that provides demand-based cooking and ingredient preparation forecasts to optimize throughput and freshness while minimizing food waste. Leveraging AI and machine learning, the system monitors ingredient levels in real time and notifies the crew how much to prep, cook and when to start cooking, while automatically populating real-time production planning for each restaurant.
“The new kitchen management system has alleviated manual tasks for our crew and given restaurant managers the tools they need to make informed in the moment decisions, ultimately enabling them to focus on an exceptional culinary and an outstanding guest experience,” said Curt Garner, Chief Technology Officer.
Chipotle’s new kitchen management system, powered by PreciTaste, is currently being tested at eight restaurants in Orange County, Calif. Early results indicate the pilot is effectively streamlining kitchen operations for crew members while always ensuring a full line of fresh ingredients for guests.
Contextual Restaurant Experience
The company is simultaneously piloting advanced location-based technology to enhance its app functionality and provide a seamless, convenient experience for guests. For guests who opt-in, the program can engage with Chipotle App users upon arrival and utilizes real time data to enhance their experience with order readiness messaging, wrong pick-up location detection, reminders to scan the Chipotle Rewards QR code at checkout, and more.
“Empowering our restaurants with advanced technologies is critical for operational excellence and better positions our teams for our ambitious growth plans,” said Scott Boatright, Chief Restaurant Officer.
Chipotle’s contextual restaurant program, utilizing Radius Networks’ technology platform, Flybuy, is currently being tested at 73 restaurants in Cleveland, Ohio. Early results indicate positive performance with improved in-store rewards engagement, order alert notifications, and efficiencies with earlier assignments for marketplace delivery drivers.