Artificial Intelligence / AI

AI-powered personalization helps businesses increase direct bookings, maximize customer lifetime value, and reduce churn by delivering offers tailored to individual preferences.

Chatbots and automation improve operations, but guests still crave personalized service. Can AI and human agents coexist?

The competition, held at MURTEC 2025: Experience Matters, showcased 15 new solutions aimed at solving some of the restaurant industry’s most pressing challenges.

The shift toward AI-powered identity verification strikes a balance between seamless guest experiences and staying one step ahead of fraudsters.

From automated loyalty check-ins to multi-channel ordering experiences, three restaurant brands shared how they’re using technology to build lasting customer relationships at MURTEC 2025, Experience Matters.

For more than two decades, the Kitchen Innovations Awards have recognized foodservice equipment that addresses real-world challenges and drives progress across the industry.

By working as one team, Wyndham and Canary are proving that partnerships fuel lasting innovation.

Learn how businesses can strike a balance between automation and human oversight to maintain seamless operations.