Chipotle Launches Digital Exclusives

Just in time for dieters’ New Year’s resolutions, Chipotle has launched specialty-diet specific salad bowls that are available exclusively through the brand’s mobile app or website.

Dieters following a Paleo, Keto. Whole30 or a high protein diet can order salad bowls designed specifically for their diet. Whereas Chipotle is known for its build-your-own burritos and salads, these diet-specific salad bowls come with predetermined ingredients that adhere to the diets. The bowls are made from ingredients that Chipotle already has stocked on their line.

Chipotle kicked off the launch of the digital exclusives with free delivery that ended Jan. 7.