Chipotle Bets on Tech to Drive Turnaround
Fast casual chain Chipotle is betting on technology solutions to drive its turnaround.
Sales at the fast-casual chain have been in slump since the E. coli outbreak two years ago.
According to Business Insider, Chipotle is betting on tech to help spur its turnaround.
Chipotle is both speeding up mobile orders and reorganizing restaurants to make the in-store pickup area clear to customers; some stores are testing pick-up shelves, according to the article.
Other enhancements include a second make line for digital orders. Chipotle announced that delivery orders had increased 667% since it launched its partnership with DoorDash on April 30. You can read the full article here.