Chipotle Bets on Tech to Drive Turnaround

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Chipotle Bets on Tech to Drive Turnaround


Fast casual chain Chipotle is betting on technology solutions to drive its turnaround.

Sales at the fast-casual chain have been in slump since the E. coli outbreak two years ago.  

Chipotle is making improvements to its digital ordering and in-store pickup.

According to Business Insider, Chipotle is betting on tech to help spur its turnaround.

Chipotle is both speeding up mobile orders and reorganizing restaurants to make the in-store pickup area clear to customers; some stores are testing pick-up shelves, according to the article.

Other enhancements include a second make line for digital orders. Chipotle announced that delivery orders had increased 667% since it launched its partnership with DoorDash on April 30. You can read the full article here