Michal Christine Escobar
ARTICLES BY THIS AUTHOR
- 4/12/2023
Radisson Hotel Group Enters Next Phase of Digital Transformation with Pioneering Immersive Experiences and Localization
To date, 86 hotels have integrated virtual tours into their hotel web pages which have delivered a +279% increase in the number of clicks, a +3.85% increase in average time on page, and +20.91% interactions in 2022 versus 2021 when these pages had only static images. - 4/11/2023
WATCH: Technology & Human Trafficking Insights From AHLA, Safe House Project and the FBI
Hotel technologists have been asked to think about how they can capture data that will alert staff to possible instances of human trafficking on property. - 4/10/2023
'Off the Shelf' or 'Have it Your Way'? How Hoteliers Should Shop for Business Intelligence
Standardized BI reporting restricts creativity while a customized approach to reports, dashboards, charts and graphs presents data to hotel operators in ways that make sense to each property or brand. - 4/9/2023
No Vacancy: How the Hospitality Industry Can Keep Cyber Crooks Out of Networks
With the average cost of a data breach reaching nearly $3 million in the hospitality sector, industry organizations cannot afford to take a passive approach to defense. - 4/9/2023
CASE STUDY: Hotels in Colombia Shave as Much as 20% Off Energy Bills
Energy platform enables dramatic energy savings by detecting when hotel rooms are unoccupied. - 4/6/2023
Branded Calls Help the Hospitality Industry Improve Customer Engagement
Customers have lost trust in voice calls making it difficult to reach them with timely and important information regarding upcoming stays or to alert them to upgrade opportunities and services. - 4/5/2023
AI Gains Momentum in Hospitality but Majority of Travelers Still Value Human Interaction
Guests most appreciate personal interactions with staff in advance of arrival when planning their trip, and then onsite, as well, with any questions they may have or if an issue arises. - 4/4/2023
10 Ways Mobile Wallet Tech Can Boost Guest Engagement and Loyalty
As an engaging communication channel that also drives incremental purchases, activating Mobile Wallet for guests can help brands build long-lasting, revenue-enhancing relationships. - 4/4/2023
Enhancing Independent Hotel Stays with Personalized Technology
Max Spangler, Director of Technology at Charlestowne Hotels shares how his brand leverages technology to elevate the guest stay, build loyalty and create a personalized guest experience. - 4/2/2023
Why 2023 Will Be the Year of Alternative Revenue, Not the Metaverse
The pandemic pushed hoteliers toward a new mindset of total revenue, and they learned the benefit of selling more than just the room.
