Michal Christine Escobar

Senior Editor, Hotels

Author Profile

Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry. She has a decade of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.

ARTICLES BY THIS AUTHOR

4/5/2023
AI Gains Momentum in Hospitality but Majority of Travelers Still Value Human Interaction
Guests most appreciate personal interactions with staff in advance of arrival when planning their trip, and then onsite, as well, with any questions they may have or if an issue arises.

Michal Christine Escobar
4/4/2023
10 Ways Mobile Wallet Tech Can Boost Guest Engagement and Loyalty
As an engaging communication channel that also drives incremental purchases, activating Mobile Wallet for guests can help brands build long-lasting, revenue-enhancing relationships.

Michal Christine Escobar
4/4/2023
Enhancing Independent Hotel Stays with Personalized Technology
Max Spangler, Director of Technology at Charlestowne Hotels shares how his brand leverages technology to elevate the guest stay, build loyalty and create a personalized guest experience.

Michal Christine Escobar
4/2/2023
Why 2023 Will Be the Year of Alternative Revenue, Not the Metaverse
The pandemic pushed hoteliers toward a new mindset of total revenue, and they learned the benefit of selling more than just the room.

Michal Christine Escobar
4/2/2023
SMBs: What You Need to Know About Digital Transformation and Scalability
Digital transformation can lower operational expenses and increase bottom line performance while also building upon the guest experience.

Michal Christine Escobar
3/29/2023
EV Charging: The Future’s Must-Have Hotel Amenity
The U.S. charging network is 460k chargers short of meeting demand for EV drivers in coming years. Hotels could help fill that demand.

Michal Christine Escobar
3/29/2023
Digital Tipping: Guests Want it, Staff Need it
Consumers are carrying less cash and hotel employees need modern means for receiving tips.

Michal Christine Escobar
3/28/2023
HT-NEXT 2022 Exclusive: Key Takeaways for Navigating Hospitality’s Challenges
During this innovator roundtable, executives from Fortinet, Sabre and Tabit answered a series of thought-provoking questions that revolved around industry challenges, dos and donts, ways to provide differentiation from the competition, and more.

Michal Christine Escobar
3/28/2023
Staffing Shortages Drive Interest in Robotic Cleaners Among Hoteliers
Retailers such as Sam’s Club have already begun implementing robotic floor scrubbers with great success. It may be time for hoteliers to follow suit.

Michal Christine Escobar
3/28/2023
How Investing in the Right Tech Can Grow Your Hotel’s Loyalty Program
Is your travel loyalty program aligned with what today’s consumer wants? A set of two surveys reveals big mismatches and unrealized opportunities.

Michal Christine Escobar