Michal Christine Escobar
ARTICLES BY THIS AUTHOR
- 4/17/2023
The 7-Step Checklist to Launching a Travel and Hospitality Media Network
Fueled by data collaboration, commerce media networks have risen in popularity due to their ability to drive new revenue streams for the enterprise, strengthen strategic business partnerships, and improve customer experiences. - 4/17/2023
How Technology Can Help Hotels Become Fans’ Preferred Stay-of-Choice for Live Events
As properties navigate a busy live event season, technology can help brands understand the forces that are driving successful bookings, unlock clues to customers’ preferences, identify ways to improve their offerings and stand out among the competition. - 4/16/2023
Say Goodbye to Negative Reports: Hotel Tech Moves Forward
Despite the wave of noise to the contrary, hoteliers are investing in technology and do not consider themselves tied to legacy systems. - 4/12/2023
Strike a Chord: The Role Music Plays in the Guest Experience
Seventy-two percent of guests notice the music played in a hotel. - 4/12/2023
Radisson Hotel Group Enters Next Phase of Digital Transformation with Pioneering Immersive Experiences and Localization
To date, 86 hotels have integrated virtual tours into their hotel web pages which have delivered a +279% increase in the number of clicks, a +3.85% increase in average time on page, and +20.91% interactions in 2022 versus 2021 when these pages had only static images. - 4/11/2023
WATCH: Technology & Human Trafficking Insights From AHLA, Safe House Project and the FBI
Hotel technologists have been asked to think about how they can capture data that will alert staff to possible instances of human trafficking on property. - 4/10/2023
'Off the Shelf' or 'Have it Your Way'? How Hoteliers Should Shop for Business Intelligence
Standardized BI reporting restricts creativity while a customized approach to reports, dashboards, charts and graphs presents data to hotel operators in ways that make sense to each property or brand. - 4/9/2023
No Vacancy: How the Hospitality Industry Can Keep Cyber Crooks Out of Networks
With the average cost of a data breach reaching nearly $3 million in the hospitality sector, industry organizations cannot afford to take a passive approach to defense. - 4/9/2023
CASE STUDY: Hotels in Colombia Shave as Much as 20% Off Energy Bills
Energy platform enables dramatic energy savings by detecting when hotel rooms are unoccupied. - 4/6/2023
Branded Calls Help the Hospitality Industry Improve Customer Engagement
Customers have lost trust in voice calls making it difficult to reach them with timely and important information regarding upcoming stays or to alert them to upgrade opportunities and services.
