Michal Christine Escobar
ARTICLES BY THIS AUTHOR
- 7/11/2023
Why Do Hotels Keep Data in Silos?
By unifying data analytics hotels would access and analyze data without the need for specialized training. It would drive innovation and transformation and help to identify new business opportunities, optimize operations, and improve the customer experience. - 7/11/2023
Short-Staffed? Maintain Your High-Touch Hotel Experience with Cloud Solutions
To deal with ongoing staffing shortages, hoteliers are embracing technology capable of empowering existing staff and new associates while increasing overall efficiency. - 7/11/2023
Is First-Party Data the Answer to Hotel Marketers’ Prayers?
Yes, if a brand knows how to use it properly. - 7/10/2023
Cloud-Hosted Hotel PMS Data: Who Holds the Keys and Why it Matters
Answering questions about data stored in the cloud and how hotel & resort operators can curtail uncertainty. - 7/9/2023
MGM Resorts Deploys VR Security Training Program
Using 3D digital twin and generative AI technology, MGM found a way to transform employee training into a more effective and fun learning experience. - 7/6/2023
How Hospitality Loyalty Programs Lead to Revenue Growth and Personalization
To keep up with the competition, hotels must prioritize initiatives and technology that empower guests and give them more choices. And often, the ideal platform to enact these initiatives and investments is the loyalty program. - 7/5/2023
How Digital Signage Sparks Spontaneous Experiences and Reshapes the Guest Experience
Digital signs can become invaluable allies, guiding visitors through the labyrinthine corridors, sharing personalized recommendations, and fostering an environment of seamless navigation. - 7/5/2023
Meeting at the Top: How Predictive Analytics and Revenue Management Tools are Optimizing M&E Across the Industry
Many operators across the industry remain fixated on improving guestroom revenue, but as M&E business picks up, it’s important to remember that function space can present greater earning potential overall. - 6/29/2023
Tabit Enjoys a Symbiotic Relationship with Florida International University
Students get hands-on experience using a real world POS system within their campus restaurants and Tabit gets valuable feedback from future generations on how to improve its technology. - 6/22/2023
Hotels Can Use Technology to Turn their Sustainability Claims into a Competitive Advantage
The consumer push for more sustainability in travel can mean big business for brands that put their practices — including respect for the environment, local culture, and social issues — front and center.
