Michal Christine Escobar
ARTICLES BY THIS AUTHOR
- 8/14/2023
Digitally Transforming the Voice Channel to Combat Rising Scam Threats
Americans received 77 billion unwanted robocalls in the last 12 months, and 68% of consumers say they will never answer a phone call from an unknown number. - 8/14/2023
Mobile Tech Doesn't Just Appeal to Hotel Guests, It Generates Revenue, Too
Mobile data empowers hotels to be proactive rather than reactive. Instead of responding to requests, you can use information to predict needs and deliver personalized experiences that show guests they're understood as individuals. - 8/13/2023
Safeguarding Customer Trust and the Future of Online Profiles
Scammers are relentlessly exploiting the vulnerabilities of online platforms -- specifically Google Business Profiles -- to deceive unsuspecting individuals. - 8/13/2023
How Social Media Opened the Door for a New Type of OTA
@hotel describes itself as an OTA for Instagram and has found that social media is the perfect spot to find, attract and market to valuable leisure consumers. - 8/13/2023
Seen & Heard at HITEC 2023
Technology leaders agree that AI will continue to be a driving force in hospitality tech, but don't forget about the possibilities that virtual reality, robotics, modernized workforce management technologies and even holograms can offer. - 8/10/2023
Creating a Rewarding Guest Experience Through Engaging Mobile Apps
Building and incentivizing mobile app use is a winning strategy for venues. When done well, it can not only enrich a guest’s stay — and promote future stays — but it can also create valuable upsell and revenue generation opportunities for the venue. - 8/9/2023
Connectivity Is Key: How Fiber Can Help Hotels Handle the Travel Resurgence
New technologies backed by a fiber-to-the-edge network can help hoteliers to overcome their staffing shortages, power guest amenities, and drive greater operational efficiency. - 8/8/2023
HT Talks Tech with Appellation CCO Ed Skapinok During HITEC 2023
Learn Skapinok’s reason for attending HITEC, insight into his company’s use of CRM tech and its booking platform, as well as his opinion on how AI can help the hospitality industry. - 8/6/2023
Accor, Phrasee Partnership Leads to More Opens, Greater Website Traffic
AI content platform helps hospitality brand to optimize email subject lines, drive engagement and revenue. - 8/6/2023
Hotels Can Seize Growing Business Meeting Opportunities with New Wireless Video Conferencing and Screen Sharing Solutions
To capitalize on these new business realities, hotels should aim to provide seamless meeting and conference room experiences that offer easy-to-use technologies across platforms and encourage repeat bookings.
