Michal Christine Escobar
ARTICLES BY THIS AUTHOR
- 8/27/2023
HT Talks Tech: Brent Hayhurst, Director of Program Development, Curator Hotel & Resort Collection
Leveraging the power of numbers, membership collective gives independent hoteliers more bargaining power, access to proven technology, and a voice in how new technologies are developed. - 8/23/2023
Generative AI Could Be the End of OTAs
In the months since ChatGPT was released, average monthly searches for top OTA brands have dropped in half, demonstrating a declining interest in their brands and presenting hoteliers with an unprecedented opportunity to capitalize on a new direct booking customer funnel. - 8/22/2023
The In Room TV: One Cool Tech Tool that Can Have a Large Impact on Guest Experience
Within the hotel room, the television can have a strong impact on the guest experience. With all the smart tech out there, here’s how a smart TV manager can give the total package an extra wow factor. - 8/22/2023
AI for Hiring: The Time for Hospitality Is Now
Fitness and retail have already begun using AI successfully to both hire and retain new employees. - 8/21/2023
Bob W: A Technology Company Operating a Hospitality Brand
Niko Karstikko, co-founder and CEO of the aparthotel Bob W discusses how it’s using technology to create a new type of hospitality. - 8/20/2023
Generational Shift: Evolving Hotel Distribution to Reach GenZ
GenZ represents a demographic that demands a fresh approach to marketing, booking, and selling hotel experiences. - 8/17/2023
Navigating Boundless Horizons: The Metaverse as the Future of Travel
Digital travel is not a replacement for physical travel but rather an exciting extension of our human desire to explore and connect. - 8/17/2023
Independent Hoteliers: Centralize Your Data
To gain a competitive advantage, hotel operators must embrace centralized data practices to help them level the playing field against established brands. - 8/15/2023
Group Travel Revival Trends in 2023 and Beyond
Group travel is recovering quickly post-pandemic. There were 12 million more group hotel room nights booked worldwide in H1 2023 compared to the same time last year, an increase of 18 percent. - 8/15/2023
New PCI 4.0 Compliance Rules are Coming for Hotels: What You Need to Know
Designed to address the ever-evolving threats facing the payment industry, PCI v4.0 upgrade includes new requirements that address issues like phishing and skimming. The PCI DSS has 12 key requirements, 78 base requirements, and 400 test procedures.
