Michal Christine Escobar
ARTICLES BY THIS AUTHOR
- 8/17/2023
Navigating Boundless Horizons: The Metaverse as the Future of Travel
Digital travel is not a replacement for physical travel but rather an exciting extension of our human desire to explore and connect. - 8/17/2023
Independent Hoteliers: Centralize Your Data
To gain a competitive advantage, hotel operators must embrace centralized data practices to help them level the playing field against established brands. - 8/15/2023
Group Travel Revival Trends in 2023 and Beyond
Group travel is recovering quickly post-pandemic. There were 12 million more group hotel room nights booked worldwide in H1 2023 compared to the same time last year, an increase of 18 percent. - 8/15/2023
New PCI 4.0 Compliance Rules are Coming for Hotels: What You Need to Know
Designed to address the ever-evolving threats facing the payment industry, PCI v4.0 upgrade includes new requirements that address issues like phishing and skimming. The PCI DSS has 12 key requirements, 78 base requirements, and 400 test procedures. - 8/14/2023
Digitally Transforming the Voice Channel to Combat Rising Scam Threats
Americans received 77 billion unwanted robocalls in the last 12 months, and 68% of consumers say they will never answer a phone call from an unknown number. - 8/14/2023
Mobile Tech Doesn't Just Appeal to Hotel Guests, It Generates Revenue, Too
Mobile data empowers hotels to be proactive rather than reactive. Instead of responding to requests, you can use information to predict needs and deliver personalized experiences that show guests they're understood as individuals. - 8/13/2023
Safeguarding Customer Trust and the Future of Online Profiles
Scammers are relentlessly exploiting the vulnerabilities of online platforms -- specifically Google Business Profiles -- to deceive unsuspecting individuals. - 8/13/2023
How Social Media Opened the Door for a New Type of OTA
@hotel describes itself as an OTA for Instagram and has found that social media is the perfect spot to find, attract and market to valuable leisure consumers. - 8/13/2023
Seen & Heard at HITEC 2023
Technology leaders agree that AI will continue to be a driving force in hospitality tech, but don't forget about the possibilities that virtual reality, robotics, modernized workforce management technologies and even holograms can offer. - 8/10/2023
Creating a Rewarding Guest Experience Through Engaging Mobile Apps
Building and incentivizing mobile app use is a winning strategy for venues. When done well, it can not only enrich a guest’s stay — and promote future stays — but it can also create valuable upsell and revenue generation opportunities for the venue.
