Michal Christine Escobar
ARTICLES BY THIS AUTHOR
- 9/4/2023
How to Hire in a Competitive Labor Market
Bring in a wider array of candidates by focusing on diversity and using applicant sources other than job boards. Use hiring technology like automated interview scheduling to get in touch with candidates sooner and keep them more engaged. - 8/30/2023
What Hotels Need to Know About ESG
This article explores where hotels should start on their ESG journey and what steps they can take to meet their goals. - 8/28/2023
Five Ways Hotel PMS Technology Is Saving Independent Hotelier Operations
Modern PMS technology provides invaluable support to independent hotel operations from training to disaster recovery. - 8/27/2023
Ensuring Emergency Readiness: Compliance with 911 Direct Access Laws in Hospitality
Not only is it the right thing to do, but companies that fail to comply face a base fine of $10k and $500 per day per non-compliant device retroactive to Jan. 6, 2022. - 8/27/2023
HT Talks Tech: Brent Hayhurst, Director of Program Development, Curator Hotel & Resort Collection
Leveraging the power of numbers, membership collective gives independent hoteliers more bargaining power, access to proven technology, and a voice in how new technologies are developed. - 8/23/2023
Generative AI Could Be the End of OTAs
In the months since ChatGPT was released, average monthly searches for top OTA brands have dropped in half, demonstrating a declining interest in their brands and presenting hoteliers with an unprecedented opportunity to capitalize on a new direct booking customer funnel. - 8/22/2023
The In Room TV: One Cool Tech Tool that Can Have a Large Impact on Guest Experience
Within the hotel room, the television can have a strong impact on the guest experience. With all the smart tech out there, here’s how a smart TV manager can give the total package an extra wow factor. - 8/22/2023
AI for Hiring: The Time for Hospitality Is Now
Fitness and retail have already begun using AI successfully to both hire and retain new employees. - 8/21/2023
Bob W: A Technology Company Operating a Hospitality Brand
Niko Karstikko, co-founder and CEO of the aparthotel Bob W discusses how it’s using technology to create a new type of hospitality. - 8/20/2023
Generational Shift: Evolving Hotel Distribution to Reach GenZ
GenZ represents a demographic that demands a fresh approach to marketing, booking, and selling hotel experiences.
