Michal Christine Escobar
ARTICLES BY THIS AUTHOR
- 10/2/2023
Three Ways to Avoid Missed Customer Communications
One survey of a 1,000 small businesses found that they use, on average, 11 channels each month to communicate with their customers. This fragmentation in communication is leading to mass disarray, confusion and lost opportunity. - 10/2/2023
How to Understand & Utilize Different Types of Data in Hotel Systems
Having different numbers across different departments can give you a more holistic view of your property, which can lead to better decision-making, if you understand what the differing data means and where to apply each data set for best results. - 10/2/2023
CASE STUDY: How the Cape Codder Resort & Spa Boosted Employee Morale & Pay with Digital Tipping
After launching digital tipping, the number of guests who tip has grown more than 80 percent. - 10/1/2023
Research Finds 54% of Hospitality Organizations Have Increased Cybersecurity Budgets in the Last 12 Months
Interestingly, 59% of IT executives note that AI has increased their need for cybersecurity. - 9/28/2023
Pizza Hut Australia Suffers Data Breach, But How Bad Is It?
The pizzeria claims approximately 193k customers were affected by a breach it noticed in early September, however, ShinyHunters claims it infiltrated the company’s systems undetected for more than a month and has stolen information on approximately 1M customers. - 9/27/2023
CASE STUDY: How Chili’s Grill & Bar Uses Tech to Deliver a Great Guest, Staff Experience
By upgrading its kitchen display system, Chili’s now has access to an unprecedented amount of data that it’s using to improve operations and the guest experience. - 9/27/2023
The Case for Modernizing Your Customer Value Score
Customer scores drive many important resource and staffing decisions, but most of these scores are derived from incomplete and highly flawed data. - 9/26/2023
How Digital Signage Can Support Hotel Food and Beverage Sales
With digital signage, hotels can create customized menu boards for restaurants and bars that include user-generated visuals, showcasing local specials, seasonal ingredients, and real-time updates to food and beverage offerings. - 9/26/2023
Elevating Group Sales in the Revenue Management Mix
Without incorporating group data into sales and revenue management strategies, we can never completely accomplish total revenue management. - 9/25/2023
The Total Cost of Ownership in Guest App Software: Navigating Between On-Premise, SaaS and Agency-Built Solutions
It's an opportune moment for CIOs and CTOs to reevaluate the TCO of their existing or soon-to-be Guest App Software.
