Michal Christine Escobar
ARTICLES BY THIS AUTHOR
- 10/16/2023
Overcoming Cognitive Bias in Hospitality Software Selection
By being aware of common cognitive biases, you may be able to avoid them — or at least minimize their influence on your decision. - 10/16/2023
How a New Approach to Staffing Is Helping Hospitality Businesses Become More Efficient
The time has come for hospitality to create a “middle layer” of recurring shifts for workers on flexible schedules. - 10/15/2023
4 Ways to Reduce International Traveler Hurdles through Payments
From expanding payment options to introducing cross-currency functionality, hoteliers that leverage innovative payment technology will be in the best position to take advantage of international travel trends. - 10/12/2023
How Great Survey Design Impacts Hotel Operations and Long-Term Hotel Value
Learn what hotels can do to rapidly scale their total guest engagement so that management can make more informed decisions as to which projects will have the most ROI. - 10/12/2023
Web3 Loyalty Programs: The Secret Ingredient for Success in F&B
Web3 technology enables brands to more effectively target and segment their audience so as to provide specialized benefits/offers to holders of specific digital collectibles. - 10/11/2023
Hospitality Linen Management Undergoes a Digital Transformation
Hotels lose 20% to 30% of their linen inventory, at a cost of more than $50,000 a year, due to general wear and tear, theft, and poor control systems when transporting linen to and from laundry plants. - 10/11/2023
The Pitfalls of Applying the ‘Tinder Model’ to Influencer Marketing
The application of the 'Tinder of Influencer Marketing'—where one-off brand partnerships resemble casual connections on Tinder—often proves to be a significant vulnerability for many hotel brands. - 10/10/2023
Brittain Resorts & Hotels Talks AI
It took three rigorous years of evaluating various systems and implementation before Brittain was ready to roll out its technology matrix. - 10/5/2023
CASE STUDY: ENVITAE Uses Room Monitoring Tech to Keep Neighbors Happy and Reduce Property Damage
Tech helps the short-term rental and corporate housing provider reduce noise violations, party-related disturbances, and smoking activity by 90 percent. - 10/4/2023
2024 Hilton Trends Report Reveals 80% of Travelers Feel It’s Important to be Able to Book Their Trip Entirely Online
Travelers of all ages are looking for innovative and seamless digital solutions to simplify their overall travel experience and personal their stays.
