Michal Christine Escobar
ARTICLES BY THIS AUTHOR
- 10/11/2023
The Pitfalls of Applying the ‘Tinder Model’ to Influencer Marketing
The application of the 'Tinder of Influencer Marketing'—where one-off brand partnerships resemble casual connections on Tinder—often proves to be a significant vulnerability for many hotel brands. - 10/10/2023
Brittain Resorts & Hotels Talks AI
It took three rigorous years of evaluating various systems and implementation before Brittain was ready to roll out its technology matrix. - 10/5/2023
CASE STUDY: ENVITAE Uses Room Monitoring Tech to Keep Neighbors Happy and Reduce Property Damage
Tech helps the short-term rental and corporate housing provider reduce noise violations, party-related disturbances, and smoking activity by 90 percent. - 10/4/2023
2024 Hilton Trends Report Reveals 80% of Travelers Feel It’s Important to be Able to Book Their Trip Entirely Online
Travelers of all ages are looking for innovative and seamless digital solutions to simplify their overall travel experience and personal their stays. - 10/2/2023
Three Ways to Avoid Missed Customer Communications
One survey of a 1,000 small businesses found that they use, on average, 11 channels each month to communicate with their customers. This fragmentation in communication is leading to mass disarray, confusion and lost opportunity. - 10/2/2023
How to Understand & Utilize Different Types of Data in Hotel Systems
Having different numbers across different departments can give you a more holistic view of your property, which can lead to better decision-making, if you understand what the differing data means and where to apply each data set for best results. - 10/2/2023
CASE STUDY: How the Cape Codder Resort & Spa Boosted Employee Morale & Pay with Digital Tipping
After launching digital tipping, the number of guests who tip has grown more than 80 percent. - 10/1/2023
Research Finds 54% of Hospitality Organizations Have Increased Cybersecurity Budgets in the Last 12 Months
Interestingly, 59% of IT executives note that AI has increased their need for cybersecurity. - 9/28/2023
Pizza Hut Australia Suffers Data Breach, But How Bad Is It?
The pizzeria claims approximately 193k customers were affected by a breach it noticed in early September, however, ShinyHunters claims it infiltrated the company’s systems undetected for more than a month and has stolen information on approximately 1M customers. - 9/27/2023
CASE STUDY: How Chili’s Grill & Bar Uses Tech to Deliver a Great Guest, Staff Experience
By upgrading its kitchen display system, Chili’s now has access to an unprecedented amount of data that it’s using to improve operations and the guest experience.
