Michal Christine Escobar

Senior Editor, Hotels

Author Profile

Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry. She has a decade of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.

ARTICLES BY THIS AUTHOR

1/9/2024
New Research: Qualtrics XM Institute Finds Consumer Trust in Hotels Lags Other Industries
In 2019, consumers trusted hotels more than the average across all industries, but this trust plummeted in 2020. It has since recovered somewhat but consumer trust remains lower than it was in 2019 and lower than other industry sectors.

Michal Christine Escobar
1/8/2024
5 Hotel Tech Trends to Watch Out for in 2024 and Beyond
From the demise of the check-in desk to the rise of biometric-based guest processes, here are five trends that will reign supreme in 2024.

Michal Christine Escobar
1/8/2024
Voice Channel Resilience and Added Value for Upscale and Luxury Hotels
The way to add value for luxury guests is to craft an excellent voice channel experience; convenience, responsiveness, customization and knowledge of the product will always be critical.

Michal Christine Escobar
1/7/2024
Sonesta's Swift Loyalty Overhaul: Streamlined Operations, Enhanced Guest Experience
In less than a year, Sonesta replaced a legacy 15-year-old loyalty system, streamlined loyalty operations and provided guests with a seamless and transparent experience across various touchpoints.

Michal Christine Escobar
1/7/2024
Take Advantage of Guests' Digital Breadcrumb Trail
Guests leave a treasure trove of data during their booking journey. Harnessed correctly, hoteliers can use this data to entice guests to book direct.

Michal Christine Escobar
1/7/2024
Hotel Loyalty Programs: Strategies for Boosting Revenue and Enhancing Guest Experiences
By offering unique, tech-driven and personalized loyalty programs, hoteliers can increase RevPAR and occupancy, tap into ancillary revenue streams and stand out from the crowd.

Michal Christine Escobar
1/4/2024
Three Hotel Technology Challenges Operators Will Face in 2024
This year, hoteliers will be focused on integration hurdles, data security risks and striking a balance between personalization and privacy.

Michal Christine Escobar
1/4/2024
Navigating Sustainable Seas: The Transformative Impact of AI on the Cruise and Hospitality Industry
The cruise industry, with its high demand for efficiencies and concentrated experiences, stands as one of the subsectors most likely to benefit from AI.

Michal Christine Escobar
1/3/2024
AI's Impact on Hospitality in 2024: Transforming Guest Experiences, Boosting Efficiency, and Ensuring Safety
For an industry which is almost entirely concerned with people and the complex needs, behaviors, and risks which accompany them, AI could change everything.

Michal Christine Escobar
1/3/2024
Leveraging AI in Daily Hotel Operations Will Improve the Guest Experience
AI can help make the guest stay more pleasurable via content generation, personalization and sentiment analysis.

Michal Christine Escobar