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04/16/2021

Another Broken Egg Cafe Accelerates Franchise Development and Nationwide Presence

Another Broken Egg Cafe’s pivot towards off-premise combined with an innovative food and beverage program helped the brand navigate pandemic complexities, while positioning it for sustained success.
Anna Wolfe
Senior Editor - Restaurants
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Another Broken Egg Cafe just experienced one of its best sales quarters since inception earning systemwide same-store sales numbers nearly 7 percent higher than the first quarter of 2019. The brand’s momentum accelerated in March 2021 with systemwide same-store sales 12.5 percent greater than March 2019. Another Broken Egg Cafe’s pivot towards off-premise combined with an innovative food and beverage program helped the brand navigate pandemic complexities, while positioning it for sustained success.

a small doughnut on a plate
Another Broken Egg Cafe’s pivot towards off-premise combined with an innovative food and beverage program helped the brand navigate pandemic complexities, while positioning it for sustained success.

“It’s been truly rewarding to lead our brand to new heights despite a variety of pandemic-related obstacles,” said Paul Macaluso, President & CEO of Another Broken Egg Cafe, shared the how the brand increased off-prem sales with MURTEC attendees.  MURTEC is now streaming on demand through May 11. “Our recent success is a testament to our entire team at Another Broken Egg Cafe and especially our franchisees. They’ve worked extremely hard to ensure their restaurants rebounded quickly and we can’t wait to see what everyone accomplishes in the second quarter and beyond.”

Full-service breakfast, brunch and lunch has become one of the fastest-growing segments in the foodservice industry, and Another Broken Egg Cafe’s growing AUV’s, strong ROI, creative menu and cocktail innovation makes it an attractive investment opportunity for foodservice franchisees. A variety of experienced multi-unit operators inked development agreements with Another Broken Egg Cafe in the first quarter including former franchisees of IHOP and current franchisees of Tropical Smoothie Cafe.

“Our brand is attracting several highly-qualified multi-unit prospects with decades of restaurant industry experience,” said Jeff Sturgis, Chief Development Officer of Another Broken Egg Cafe. “We’re excited about the growth we’ve already achieved, but know the future is even brighter. Our brand is looking forward to signing more development agreements in the coming weeks and months.”

Another Broken Egg Cafe will continue expanding and is looking to grow throughout the Southeast, Midwest and Texas to reach 300 units open and in development by 2023.