MURTEC 2021: How Another Broken Egg Cafe Increased Off-Prem Sales

COVID hit breakfast concepts especially hard, but CEO Paul Macaluso and his team at Another Broken Egg Cafe found a way to increase off-prem from 2% to more than 15%, all while creating here-to-stay incremental revenue streams.
Michal Christine Escobar
Senior Editor (Hotels)
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For breakfast concepts, Covid hit especially hard, and pivoting was key to survival. Another Broken Egg Cafe made it work, increasing off-prem from 2% to more than 15%, all while creating here-to-stay incremental revenue streams. At MURTEC 2021, listen in as HT sits down with industry vet, president and CEO Paul Macaluso to chat about how he's tackling technical challenges and tapping system upgrades to deliver a sunnyside-up road ahead for this beloved brand. This session will air on Wednesday, April 14, 2021 at 1:35 PM.

Paul Macaluso joined Another Broken Egg Cafe as its President and Chief Executive Officer in 2019. Paul is an enthusiastic, hands-on leader with experience in a variety of executive and senior positions and a 25+ year reputation for driving results at respected brands throughout the restaurant industry, including Taco Bell, Burger King, Sonic, Moe's Southwest Grill, McAlister's Deli and Krystal.


Crawford is one of the dozens of speakers at MURTEC, a virtual event, April 13 and 14 at In the wake of rapid digital transformation, MURTEC is helping restaurants fully embrace the potential of new technologies. The education is hyper-focused on providing access to winning ideas, while the immersive networking reconnects you with industry peers. Join us and have some fun!

  • MURTEC Virtual Mixer:  Tuesday, April 13th at 4:15pm ET
  • MURTEC AWARDS "Happy Hour" Networking Reception:  Wednesday, April 14th at 4:15pm ET

This is a unique online event that you don’t want to miss. Registration is free to qualified restaurant technologists. Register now at