One of the lasting effects of COVID-19 on the restaurant industry will be the massive revenue shift from dine-in sales to delivery and takeout. The lockdowns and dining room closures forced restaurants to adopt off-premise sales as a way to stay afloat. With the ongoing vaccine rollout, 2021 should hopefully see a return to what everyone has dubbed the “new normal,” and while that will include more dine-in sales, takeout is here to stay.
So how can your restaurant give your customers the best takeout experience possible? What can you do to stand out from the competition?
Try sprucing up your takeout packaging. Customers still want a special dining experience when they order takeout, and the packaging their food comes in can go a long ways toward transforming a normal meal into something more. Plus, if you're not following these steps already, you are missing an opportunity to build your brand and enhance the customer experience.
Here are 7 ways you can spruce up your takeout packaging to make your customer experience more special.
It’s never been more important for restaurants to effectively brand themselves to try and stand out in a crowded marketplace. With dine-in limited, set your restaurant apart and build brand awareness and loyalty. Adding a logo or your brand colors can take a bland paper or plastic bag and transform it into a piece of marketing for your restaurant.
Use Stickers and Labels
If you lack the funds or motivation to order all-new packaging, stickers and labels make it easy to spruce up your current packaging. Stickers are a cheap and effective means to add your logo and other branding elements. Labels can elevate your takeout experience by providing the necessary information your customers need to enjoy your food the way you meant it to be enjoyed. Even a branded “freshness seal” sticker can set your takeout apart and ease the mind of your customers.