Zoox Smart Data Unveils Advanced Facial Recognition Capabilities With Launch of Zoox Pass

Michal Christine Escobar
Senior Editor, Hotels

Zoox Smart Data (“Zoox”), an international provider of technological solutions that harness big data to build customer profiles from existing Wi-Fi networks, has announced the launch of Zoox Pass, hospitality’s latest advancement in the field of facial recognition technology. A cloud-based service that seamlessly integrates with Zoox’s big data profile technology, Zoox Pass instant facial recognition is set to provide industry professionals with the enhanced capabilities they need to deliver on growing guest demands for both swift and personalized service.

Featuring a wide array of APIs offering hassle-free integration with a hotel’s own systems or with third-party platforms, Zoox Pass provides a much more seamless and convenient experience to guests at virtually any stage of their hotel stay. The process is initiated by simply taking a photo which, once on file, allows guests to effortlessly breeze through routine check-in processes and ensure both speedy and secure payment using facial recognition and biometrics.

Once a guest arrives, hotels enabled with Zoox Pass can provide guests with the option to authenticate their identity by either using their personal device or by interacting with the Zoox Pass Kiosk. Designed to be small enough to fit on a desk, the Zoox Pass Kiosk provides guests with 24/7 self-service check-in capabilities with features that include the ability to instantly recognize guests and retrieve their information using facial recognition. The Zoox Pass Kiosk also comes equipped with the ability to scan guest documents such as ID or credit cards in order to sidestep any need to type-in information manually. Such features not only represent considerable time-savings and heightened convenience for guests, but also optimize hotel operations by reducing the amount of paperwork and freeing up front desk employees to focus on other more important tasks. With the Zoox Pass Kiosk, guests can even choose their guestroom based on current availability thanks to the platform’s integration with a hotel’s PMS.    

When paired with the Zoox Smart Data platform, Zoox Pass further offers hoteliers the unique advantage of instantly locating a guest’s individually created profile, featuring data rich analytics that point to what each guest considers to be the ideal hotel stay. Via facial scan, property employees can effortlessly determine if a guest has a preference for a particular guestroom type, physical activities, specific meal options and more. Such data is compiled each time a guest connects to a hotel’s existing Wi-Fi network or one of the thousands of Zoox-enabled hotspots around the world, ensuring that displayed information is always up-to-date and accurate. Using Zoox Pass’s robust API capabilities with third-party platforms, hoteliers can also integrate data generated from other hotel systems for an even more comprehensive understanding of guest preferences or dislikes.

“The hospitality industry is seemingly at a crossroads where hoteliers are now expected to provide swift service while taking the time to ensure a personalized experience,” said David Tyre, VP of Business Development- North America at Zoox. “By combining the advantages of facial recognition and big data, Zoox Pass ensures that hotels don’t have to choose one vital aspect of ensuring guest satisfaction over the other. We look forward to seeing the solution in action as it provides industry professionals with the means to deliver unmatched service quality that meets every expectation, while also maximizing a hotel’s ability to increase revenue.”  

As with all Zoox Smart Data Solutions, Zoox Pass is designed to be fully GDPR compliant in order to protect guest demands for data privacy. To ensure maximum guest confidence and trust, the platform provides guests with the ability to either opt-in or out of using the facial recognition service, depending on personal preferences. For those wishing to opt-out, Zoox Pass simply requires a guest to provide a username and password in order to still benefit from its streamlined identification abilities. Zoox Pass is entirely optional, providing guests with the ability to opt-out of using the service altogether, if they prefer.

For further information, please visit www.zooxsmart.com.

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