ZDirect Offers Improved Options for eCRM and eMarketing
ZDirect will be showcasing March 6 to 10 at ITB Berlin. The hospitality provider of electronic customer-relationship management services will be present in Hall 25, Stand 150 at the Messe Berlin Exhibition Grounds to showcase its online and mobile tools for improving two-way, electronic communications that builds customer loyalty and increases onsite spending.
Because ZDirect has developed interfaces to all major PMS and CRS systems for its ZMail platform, hotels can centralize their entire electronic marketing initiatives and equip staff with the tools they need to track guest behavior and preferences across multiple platforms. ZDirect's patented Dynamic Content Engine uses that data to create individualized confirmations, pre-arrival emails, customer satisfaction surveys and more to up-sell a hotel's profitable amenities. The result is a highly personalized, on-going dialog and increased levels of interaction resulting in maximum profits.
ZDirect's mobile suite is a complement to its ZMail® electronic communication platform. Mobile tools to be presented at ITB Berlin include:
Mobile Passport - a service that enables hotel guests to access a hotel's most in-demand amenities, services and upgrades directly from their web-enabled mobile device. From ordering room service or scheduling a spa time to finding local attractions or just finding their way around the property, Mobile Passport's personalized mobile web portal puts guests in charge of their stay experience.
On-Property Text and SMS Messaging - the most convenient and comfortable way that mobile travelers can communicate with the hotel, and vice versa, increasing satisfaction and driving incremental revenues.
Apple Passbook - new integration that links directly from a hotel's property-management system to the Apple iOS 6 Passbook digital wallet. Using the ZMail® electronic communication platform, a guest's hotel confirmation becomes a mobile "pass" that is sent to an iPhone or iPod Touch and added to the mobile Passbook file. Since Passbook is time and location based, hotel confirmations automatically appear on the lock screen when and where the information is needed. As travelers get close to the hotel, their confirmations pop up for easy viewing.
Responsive Email Design - a new service launched this month that ensures HTML emails appear on a guest's mobile web browser and email client in an appropriate manner depending on the device used. Through this service, ZDirect converts web content to mobile content for easier viewing.
ZDirect's eMarketing services are being used today by more than 2,000 hotels spanning six continents.
The company's electronic communications tools enable hoteliers to:
Better manage custom databases
Optimize delivery rates for each message via desktop and mobile
Create e-Questionnaires on the fly -- including queries for cancellations, meeting planners, and pre-stay requests -- with the ability to edit existing forms or create new ones as needed
Analyze statistical reports driven by interfaces to the hotel's PMS and CRS
Personalize campaigns that boost brand loyalty and bottom line revenues
Build opt-in subscribers
Use purchasing habits and shopping preferences to attract the best customers
Modify existing campaigns for last-minute promotions
Establish a mobile web portal that is fully integrated with the hotel's PMS
Leverage text and SMS to increase customer interaction and communication