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Wilshire Grand Manages Online Rep With Guest Review System

The Wilshire Grand Hotel is taking control of its online reputation by implementing the new, web-based Guest Review System from Lodging Interactive. This tool enables The Wilshire Grand Hotel to verify, review and display customer comments directly on its Website, and instantly post management responses to comments for better hotel-to-guest communications and heightened customer-relationship management.
Lodging Interactive is an interactive and social media marketing agency exclusively servicing the hospitality industry. The company's Guest Review System posts travelers’ comments and scores their hotel experiences based on service attributes. Hotel managers receive real-time alerts advising when pending guest reviews pop up, eliminating delays in addressing concerns and turning potential problems into new opportunities.
An added benefit of the Guest Review System is that it enables travelers to share their reviews on Facebook with their network of friends. Hotels are notified in real-time of new guest reviews and have the ability to validate guest stay information before reviews are posted on their website.
Recent studies confirm that more than 60 percent of online shoppers and travel planners visit and seriously consider peer-written reviews prior to making their online purchase. In addition to its Guest Review System, Lodging Interactive's Chatter Guard service helps hoteliers monitor what people are saying about their brand 24/7. The technology trawls the web to collect posted comments about a hotel or brand so managers can stay informed about the buzz before it gets out of control.

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