White Castle Debuts Loyalty Program

Anna Wolfe
Senior Editor - Restaurants
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Craver Nation uses White Castle App to provide members with personalized discounts and offers.

White Castle is rolling out its first systemwide loyalty program.

The loyalty program is the latest tech innovation from the QSR,  beloved for its sliders. White Castle's recent tech innovation spree includes teaming up with Miso Robotics to pilot Flippy, Robot-on-a-Rail (ROAR) to man its fry station. And in the drive-thru, White Castle is piloting vehicle recognition tech and a voice ordering feature.

Craving Personalization

The Craver Nation loyalty program, accessible via the White Castle app, will provide discounts and special offers to customers based on their individual purchase history at White Castle restaurants. Members will receive a free combo meal with four Original Sliders, a small order of fries and a small soft drink when they sign up.

White Castle's VP of Tech to Speak at Restaurant Next

Want to get the inside scoop on White Castle’s roadmap?  Join us at Restaurant Next, where you can hear Susan Carroll-Boser, VP, Technology of White Castle – and a Top Women in Restaurant Technology Lifetime Achievement Award Honoree – dish on tech innovation and challenges. 

Restaurant Next is a unique virtual event that includes a simulated restaurant experience plus educational session and networking.  Mark your calendars for Oct. 12 and 13, and register now.  Free registration for restaurant operators.

"No two customers are quite alike, which is why we're offering a personalized experience that's not based on points or the number of purchases, but instead on their individual preferences at White Castle," said Lisa Ingram, president and CEO of White Castle and fourth-generation family member. "We're looking forward to providing these special offers and creating even stronger connections with all beloved members of the Craver Nation." 

Everyone is welcome in Craver Nation. They can sign up by downloading the White Castle mobile app and immediately receive the offer for a free combo meal plus more than $10 worth of additional savings to use in the month of September. New discount coupons and special offers will be added each month, and Cravers will also have the opportunity to participate in customer surveys that shape new products, purchase White Castle swag ahead of the general public, and gain access to other exclusive content and experiences. Many offers are available to use at the Castle and others are are ideal to use when ordering ahead via the app, which allows for contactless payment.

In partnership with technology partner Plexure, White Castle introduced the loyalty program earlier this year in select markets during a pilot phase. The purposeful rollout helped ensure the White Castle app was giving new Craver Nation members the best possible customer experience.

"We are excited for a new way to show our appreciation to the thousands and thousands of passionate White Castle fans," said Ingram. "Through this loyalty program, we're able to reward them and enhance their friendship with our brand and with the entire White Castle family."

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