WATCH: Strengthening the Customer Relationship with Real-Time Data

El Pollo Loco's Clark Matthews took to the stage at MURTEC Executive Summit to share some of the brand's data and tech hacks that continue to pay off.
Anna Wolfe
Senior Editor, Restaurants
wolfe

This is a brief excerpt from a firechat featuring Clark Matthew's El Pollo Loco  at the 2023 MURTEC Executive Summit in Charleston.

Clark explained how El Pollo Loco builds and maintains exceptional customer relationships via mobile app, loyalty, POS integrations, and real-time data. He also pulled back the curtain to give a glimppse of a unique staff-facing dashboard. Restaurant operaotrs walked away with start-today takeaways.

For more of the key learnings from MURTEC Executive Summit, check out these HT articles. 

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