This is a brief excerpt from a firechat featuring Clark Matthew's El Pollo Loco at the 2023 MURTEC Executive Summit in Charleston.
Clark explained how El Pollo Loco builds and maintains exceptional customer relationships via mobile app, loyalty, POS integrations, and real-time data. He also pulled back the curtain to give a glimppse of a unique staff-facing dashboard. Restaurant operaotrs walked away with start-today takeaways.
For more of the key learnings from MURTEC Executive Summit, check out these HT articles.