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WATCH: The Power of First-Party Channels & Virtual Brands

Michael Montagano, CEO of Dog Haus, talks about embracing first- and third-party delivery channels.
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Watch this 4-minute video from the MURTEC 2024 session, Restaurant CEOs: What Keeps Us Up at Night.

In this excerpt, Michael Montagano, CEO of Dog Haus, shares how the brand uses third-party delivery and added first-party delivery. He also shares how Dog Haus stood up several virtual brands during the pandemic, and the steps they've taken to make sure they've remained relevant to consumers in 2024 and beyond. 

The session, Restaurant CEOs: What Keeps Us Up at Night, featured two CEOs sharing the “corner office” perspective with technology professionals, digging into the most pressing challenges and opportunities restaurant brand leaders are facing now — and what they think may be on the horizon. 


Also featuring: 

Wing Lam, Wahoo's Fish Taco 

More Great Content from MURTEC 2024


This is a small excerpt from one of the dozens of video interviews and sessions at MURTEC 2024. 

You don't want to miss the MURTEC 2024 keynote featuring Eleven Madison Park's Will Guidara, author of Unreasonable Hospitality.  

Stay tuned for more videos from MURTEC 2024 here and on Youtube!

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