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WATCH: Will Guidara On The Power of Gamification

In this one-minute video, Guidara explains the power of gamification and how he used it at Eleven Madison Park on their journey to greatness.
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Will Guidara, hospitality authority and best-selling author of Unreasonable Hospitality, delivered the keynote address at MURTEC 2024 Total Intelligence.

Guidara was 26 years old when he took over the helm of Eleven Madison Park, transforming a struggling, two-star brasserie in New York City into the #1 restaurant in the world (on the list of the World’s 50 Best Restaurants). 

In this one-minute excerpt, Guidara explains the power of gamification and how he used it at Eleven Madison Park on their journey to greatness.


More Great Content from MURTEC 2024

This is just one of the dozens of though-provoking sessions at MURTEC 2024. 

You don't want to miss the MURTEC 2024 keynote featuring Eleven Madison Park's Will Guidara, author of Unreasonable Hospitality.  

Stay tuned for more videos from MURTEC 2024 here and on the HT Youtube Channel.  

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