Watch out Software, AI is Hungry

Press enter to search
Close search
Open Menu

Watch out Software, AI is Hungry

By Dorothy Creamer - 10/12/2018

The pace of change is marked by how fast IT catchphrases can come and go. It seems like a lifetime ago Marc Andreessen coined the phrase, “software is eating the world.” Over a year ago, Jensen Huang from Nvidia, extrapolated upon that, saying “Software is eating the world, but AI is going to eat software.” So where does that leave us today as the world runs on software*?  

The potential of AI lies in its ability to enable computers to make autonomous decisions and even exhibit human-like behavior. It is easy to get excited about artificial intelligence with visions of robots and the fervor for voice-enabled technology. But the aspect that should be interesting and perhaps a cautionary tale was best stated by Sherif Mityas, CXO, TGI Fridays while being interviewed for this month’s cover story

“What is exciting about AI is that it is always learning,” he says. “It can get things wrong, but then it absorbs that data and adapts for the next time to make a smarter decision.” 

There’s the lesson – and perhaps a warning.  Humans cannot do what machine learning can in the sense of throughput. In business, data comes from countless sources. Often in best-case scenarios, the data is siphoned through one source and is pushed out via reports in what can only be described as a firehose of insight leading to a flood of “now what?” Humans will take that data and seek someone to analyze it. When a proposal on a course of action is decided upon, it needs to be agreed upon. All of this can take weeks before a plan is even in its infancy of application and implementation.

The machines are winning in the sense that artificial intelligence can do all of that in seconds. Mistakes will happen, followed by tweaks to improve…and here is what humans should take to heart: Never stop learning, tweaking and adapting.  

*Apologies to the newly christened Dunkin’ (www.dunkin.com) for the tweak on a tagline.

More Blog Posts In This Series

Delivery Interrupted

A friend of mine recently shared a negative foodservice experience. A third-party delivery service arrived, handed a bag full of food to my friend’s eight-year-old daughter, and — to hear the eight-year-old tell it — bolted down the walkway and drove off into the night.

Between a Mouse and an Expectation

Consumers feel a greater sense of loyalty to a brand when they’ve played a key role in the creation of their experience. 

Benchmarking Familiarity

With so much data available and a willingness of customers to share personal insights in exchange for personalized service, brands that don’t make sure to optimize customer data will flounder.