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Vimana Franchise Systems Invests in New Infrastructure, New Product for Independent Hotels

Vimana Franchise Systems LLC, the franchisor of the Centerstone Inns/Hotels/Plaza Hotels and Key West Inns/Hotels/Resorts brands introduced a third product for independent hoteliers and is unveiling a an enhanced infrastructure of franchise support services that will make it easier for franchisees to compete with bigger brands.
Independent hotels that wish to reap the benefits of a Soft Brand while retaining their name and their overall independence, can join the ‘Independent Collection by Vimana. Hotels can keep their names (with a small tweak to their signage) and experience the same fortified infrastructure that is available to Vimana's Centerstone and Key West members.
The new Vimana Franchise Systems’ support infrastructure includes a new central reservation system, a new global loyalty club program, a new revenue management program, a no-cost cloud-based PMS, preferred OTA agreements and a worldwide sales department.
Vimana said it partnered with IBC (InnDependent Boutique Collection) to give its hotels direct access to the company’s channel management and booking technology via the IBC Marketplace. The Constellation CRS and new global loyalty club program are each driven by IBC. Likewise, its new revenue management program is supported by Room Results; the new website is designed by Infomedia; its buying power is driven by Source1 Purchasing, and Vimana University is powered by HMBookstore.
In addition, Vimana has fortified its staff to also aid franchisees in their sales efforts. A new worldwide sales staff will market each property, manage all incoming leads, and work in tandem with hotel marketers and managers to place bids on a regular and ongoing basis.
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