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Two Florida Seminole Hard Rock Hotels and Casinos Add Automation to Rev Mgmt Practices

Seminole Gaming has selected the Rainmaker Group to provide its automated revenue management, the revolution Product Suite, for the Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, FL. Implementation is expected to be completed in the fourth quarter 2010.

"Seminole Gaming selected the Rainmaker revolution Product Suite for its Seminole Hard Rock Hotels and Casinos because of its proven ability to ensure the most valuable players always have a room at our properties," says Jeff Hook, senior vice president of marketing for Seminole Gaming.

The Rainmaker Group provides revenue optimization services to companies that include Wynn Las Vegas, Hard Rock Las Vegas, MGM MIRAGE, Trump Entertainment Resorts, and Harrah's Entertainment. Rainmaker's revolution Product Suite enables casinos to:Õ

  • Accurately forecast guest value based on multiple revenue streams across the casino enterprise
  • Track and understand how different customer segments are booking each day and responding to promotions
  • Ensure the mix of customers is more high-value during peak stay dates.
Total Customer Value profit optimization
Rainmaker's revolution revenue management system considers Total Customer Value when determining optimal availability conditions. Total Customer Value includes not only hotel revenues, but expected revenue from gaming, food and beverage, spa, and other significant revenue streams.Õ

The revolution system also analyzes and factors in forecasted demand from local influences such as holidays and casino events to recommend optimized rates for each guest segment.

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