TravelCLICK Helps Hotels Build Connections on Social Networks with New Solution

With the increasing number of social media and consumer-generated content (CGC) sites, people are spending their time online differently. Today it's about conversations and interactions that go beyond the one-on-one to the one-to-many, through a series of networked relationships that connect us to people, places and events like never before. To avoid being left behind, hotels need to consider being on the sites where consumers now spend their online hours. The challenge for hoteliers is to understand these evolving channels and how they can be used to reach new markets. 

Understanding how to leverage this trend to grow brand awareness and consumer reach through proactive product placement in the social media sites is an essential element of the marketing mix for today's hotel marketers.  Consistent, targeted branding and relevant messages are the keys to leveraging the power of these networks.

In response to this need, TravelCLICK is introducing a new Social Media Optimization (SMO) solution for hotels. The personalized program is designed to harness the viral power of social networks, such as Facebook, Bebo, and StudiVZ, to connect hotels with new target audiences worldwide. The offering leverages the expertise of TravelCLICK's award-winning Internet Marketing Services team to develop and implement a hotel-specific social media plan, including:

• Research and strategy to determine the most appropriate sites, depending on the hotel's profile and target guest demographics
• Creation of customized profiles on at least 10 sites (social networking sites, consumer review sites, media sharing sites, mapping and CGC business sites, and user-generated content sites)
• Submission of content and reviews on all target sites
• Support and ongoing monitoring of engagements
• Quarterly reporting on interactions and responses 

The benefits of SMO go beyond leveraging social networks for their marketing value.  By having a targeted strategy across sites, hoteliers can increase traffic to their website and also enhance their search engine optimization ranking by increasing the amount of strong content and relevant links to and from their hotel website.