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10/19/2021

TGI Fridays to Open 300 Ghost Kitchens Over 5 Years

The partnership between TGI Fridays and REEF will give the restaurant brand access to new unserved city areas. Nearly half of the 300 TGI Fridays delivery restaurants will be in international markets. 
Anna Wolfe
Senior Editor - Restaurants
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TGI FRIDAYS  has teamed up with REEF to open 300 delivery restaurants across the U.S., Canada and other international markets over the next five years. 

This partnership represents the first global casual dining concept in REEF’s portfolio. The first location expected to launch will be in REEF’s hometown, Miami. 

“Our partnership with REEF brings with it a unique opportunity to deliver Fridays to more guests around the world,” said Ray Blanchette, CEO at TGI Fridays. “REEF is essentially a launching pad to deliver that Fridays feeling while prioritizing convenience and quality.”  

TGI Fridays is among the brands that has seen soaring demand for off-premises dining.  Restaurants are leveraging ghost kitchens, dark kitchens and virtual brands. At Restaurant Next, Wow Bao, CEC Entertainment and Brinker International shared their innovative approaches.  

Nathan's Famous, Inc. is expanding its virtual concept in Canada, through a partnership with Branded Virtual Kitchens Canada.  Pret A Manger opened a dark assembly kitchen in the heart of NYC.

The partnership between TGI Fridays and REEF will give the restaurant brand access to new unserved city areas and customers looking for TGI Fridays signature items. Nearly half of the 300 TGI Fridays delivery restaurants will be placed in international markets. 

REEF’s network of delivery restaurants, in over 30 cities around the world, helps reduce traffic congestion and pollution by bringing food closer to the customer. REEF Kitchens are conveniently placed and mean shorter deliveries.