Teriyaki Madness opened 30 new shops in 2020, 25 during the pandemic.
This year, the 18-year-old Denver-based powerhouse is accelerating dramatically. After taking years building the infrastructure, processes and team while proving the business model nationwide, it’s turning up the heat. The brand brought on qualified franchisees for 18 new shops in January and February. By the end of this year, Teriyaki Madness will add another 45-50 open shops throughout North America and another 50 new franchisees to their system. 2022 is already shaping up to add another 50%+ growth to a quickly growing success story.
Ready to Thrive
With a robust digital ordering and off-premise strategy in place, Teriyaki Madness was able to adapt to COVID-19 shutdowns and consumers’ rapidly growing preference for online ordering. The brand posted 145% growth in sales thru the app and online in 2020 vs 2019, Jodi Boyce, VP of marketing, told HT. And guests who are members of the loyalty program are spending 16-19% more, she said.
Some other 2020 achievements include:
- Systemwide revenue increased 48% compared to 2019.
- Same Shop Sales increased 18%+ through COVID-19.
- 78% of franchisees are pursuing additional locations.
- New shops are opening even bigger and better with a 45% year-over-year increase in grand opening sales due to brand awareness.
- The corporate team grew 50% to support system growth.
“Opening our 100th shop in Katy (Texas) is a real achievement for us as a brand,...,” said Michael Haith, CEO of Teriyaki Madness. “The last 12 months have been a difficult one for the industry, but we’ve been able to buck the trend by depending on our best-in-class technology investment and the commitment of the franchisee shop owners to the communities we serve.”
Even better news: the Katy location’s franchise owners, husband-and-wife entrepreneurs Sylvester and Shadia John, are already part of the TMAD community. They already have plans to open a third location.