Taco John's Adds Location-based Order Firing
Taco John's has added location-based order firing for digital orders.
The Mexican food QSR has teamed up with Flybuy, an operations platform specializing in location technology, to introduce location-based order firing at its 400 locations in 23 states.
Fresh Moves
This strategic collaboration will transform how Taco John's manages food prep, kitchen queueing, order accuracy, food freshness and the overall customer experience.
Customers can order through the Taco John's website or mobile app for pickup, drive-thru or delivery. Flybuy provides precise location technology insights that predict the exact time the kitchen needs to begin preparing the order to maximize food freshness.
“Being a franchise, we are all about profitability. One thing that we found: we didn’t know where the guest was,” said Korey Love Taylor, Director of Digital Engagement at Taco John’s. By adding Flybuy to Taco John’s existing tech stack, it optimizes the order fulfillment process by automatically firing the order to the kitchen display system when the customer is within close proximity. For the franchises, this results in fewer remakes. If an order sits too long, the franchisee remakes the order adding to food waste, she explained.
Upon arrival, customers are automatically “checked in” by Flybuy when they are on-premises, eliminating the customer having to announce their arrival. This streamlined process aims that the order is fresh and ready for the customer or delivery driver as soon as they arrive at the pickup counter or drive-thru lane.
Smooth Integrations
Taco John’s began testing the location-based order firing in early April and is now available at all 400 locations. “We are seeing great results so far,” Taylor said. There’s been a 20% increase in mobile orders and a 10% decrease in DoorDash avoidable wait time since launch.
Integrations can be a pain point for operators but not for Taco John’s. “We have a direct integration with Olo and a white-label mobile app with Punchh. Flybuy's location-based technology … was a seamless integration. All partners have been fabulous getting this launched,” she said.